NEW YORK, NY — [Editor's Note: This article originally appeared on Edie News, and is reprinted with permission.]
Otarian, the first in a planned chain of vegetarian restaurants opened in New York this week, with two more locations planned for London later in the year.
Carbon reduction company Sustain measured the carbon footprints of each menu item for the company, which will appear alongside the footprint of a comparable meat dish.
The aim is to encourage customers to think about the impact of their food choices on the planet and understand the environmental benefits of reducing meat consumption.Items that represent the biggest carbon savings will be actively promoted to customers.
Working with food sustainability consultancy Eat England, Sustain has carried out comprehensive "cradle-to-grave" carbon footprinting, which calculates greenhouse gas emissions from each stage of the products' lifecycles.
This includes sourcing the raw materials for each ingredient, manufacturing, packing, transporting, cooking and disposal of the product.
Read more: http://www.greenbiz.com/news/2010/04/27/restaurant-puts-carbon-footprint-menu#ixzz0mYmhFgK2
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